Dear participants!
It gives me great pleasure, on behalf of Program and Organizing Committee and in my own name, to invite you to participate at the 16th Annual Global Business Conference 2025 which will be held in Zagreb (Croatia) from September 24th, 2025 until September 27th, 2025.
This conference is intended for academics and practitioners to meet and exchange ideas on developing key business insights which help explain and/or prescribe business actions in order to drive value creation. We welcome a diverse set of contributions: from those which are in an idea stage to those that are fully developed manuscripts. We also welcome different formats for publication: from abstracts, which indicate the direction, to full papers. Book of Abstracts and Conference Proceedings (with ISSN) will be published by Innovation Institute
Selected papers will be submitted for publication in WoS and Scopus journals (Market-Tržište, ISSN 0353-4790; Economic Thought and Practice, ISSN 1330-1039).
16th Annual GBC 2025 will be held in Zagreb (capital and the largest city of the Republic of Croatia). The last day of the conference is traditionally reserved for a conference trip. We will do our best to make your stay at the conference as pleasant as possible so you can focus on your work and experience the wonders of Zagreb.
For those who will not be able to attend the conference in person, we will enable on-line presentation and participation.
Based on our previous summer and winter conferences, I am sure that this conference will be a great success providing a wide array of contributions with diverse interests.
We are looking forward to welcoming you for 16th Annual Global Business Conference 2025.
Sincerely,
Filip Vrhovnik
Organizing Committee Chair
Innovation Institute