Global Business Conference – Global Business Conference

16^th ANNUAL GLOBAL BUSINESS CONFERENCE

Zagreb (Croatia), September 24^th– 27^th, 2025

It gives me great pleasure, on behalf of Program and Organizing Committee and in my own name, to invite you to participate at the 16^th Annual Global Business Conference 2025 which will be held in Zagreb (Croatia) from September 24^th, 2025 until September 27^th, 2025.

This conference is intended for academics and practitioners to meet and exchange ideas on developing key business insights which help explain and/or prescribe business actions in order to drive value creation. We welcome a diverse set of contributions: from those which are in an idea stage to those that are fully developed manuscripts. We also welcome different formats for publication: from abstracts, which indicate the direction, to full papers. Book of Abstracts and Conference Proceedings (with ISSN) will be published by Innovation Institute

Selected papers will be submitted for publication in WoS and Scopus journals (Market-Tržište, ISSN 0353-4790; Economic Thought and Practice, ISSN 1330-1039).

16^th Annual GBC 2025 will be held in Zagreb (capital and the largest city of the Republic of Croatia). The last day of the conference is traditionally reserved for a conference trip. We will do our best to make your stay at the conference as pleasant as possible so you can focus on your work and experience the wonders of Zagreb.

For those who will not be able to attend the conference in person, we will enable on-line presentation and participation.

Based on our previous summer and winter conferences, I am sure that this conference will be a great success providing a wide array of contributions with diverse interests.

We are looking forward to welcoming you for 16^th Annual Global Business Conference 2025.

Sincerely,
Filip Vrhovnik
Organizing Committee Chair
Innovation Institute

Ethics in Action: Shaping the Future of Global Business Amidst Change

Global Business Conference 2025 aims to examine how companies can uphold and adapt their ethical standards amidst the rapidly evolving global business climate. This includes changes due to technological advancements, shifting political landscapes, and emerging social norms. We seek to foster a deeper understanding of how these factors could shape the world economy and affect businesses, governments, and society at large. We invite contributions that propose new business paradigms from multiple perspectives and various contexts.

Conference welcomes both theoretical and empirical contributions that discuss important issues in their field and how these issues relate to business challenges in global economy. We look toward opening up discussion of new ideas that are likely to shape future business and academic landscapes.

The purpose of the conference is to provide a research platform for academic researchers, doctoral students and practitioners on developing key business insights which help explain and/or prescribe business actions in order to drive value creation. This conference provides an opportunity for an interdisciplinary take on this issue from marketing, finance, accounting, management, economics, tourism and other viewpoints. Through its interdisciplinarity this conference aims at providing a platform for constructive dialogue on these important issues.

Please click here to download call for papers in PDF

We are pleased to inform you that selected papers will be offered an opportunity to be published in our partner journals. For the 16^th Annual Global Business Conference 2025 partner journals are:

MARKET-TRŽIŠTE – indexed in: Web of Science, Scopus, Ebsco, EconLit, ProQuest ABI/INFORM, CEEOL, RePEc, Index Copernicus, Cite Factor, ERIH PLUS, Cabell’s International and others. More information on the journal can be found here.
Economic Thought and Practice – indexed in: Web of Science, Ebsco, ProQuest and others. More information on the journal can be found here.

Academic / Program Committee members are:

Goran Vlašić, University of Zagreb, CROATIA (Program Committee Co-Chair)
Zoran Krupka, University of Zagreb, CROATIA (Program Committee Co-Chair)
Amaryllis Audenaert, University of Antwerpen, BELGIUM
Monika Bédiová, Mendel University in Brno, CZECH REPUBLIC
Mária Bláhová, University of Economics in Bratislava, SLOVAKIA
Carlos Burcio, ISCTE-IUL, PORTUGAL
Ronel Du Preez, Stellenbosch University, SOUTH AFRICA
Joe Hair, University of South Alabama, USA
Bradley Kalgovas, University of New South Wales, AUSTRALIA
Daniela Martinez Laureiro, ETH Zurich, SWITZERLAND
Jürgen Moormann, Frankfurt School of Finance & Management, GERMANY
Pat Obi, Purdue University Northwest, USA
Iwona Otola, Czestochowa University of Technology, POLAND
Jurica Pavičić, University of Zagreb, CROATIA
Norman Peng, Glasgow Caledonian University, UK
Cristina Helena Pinto de Mello, Pontifícia Universidade Católica de São Paulo, BRAZIL
František Pollák, University of Economics in Bratislava, SLOVAKIA
Aušra Repečkienė, Kaunas University of Technology, LITHUANIA
Mario Situm, University of Applied Sciences Kufstein, AUSTRIA
Vivian Iara Strehlau, ESPM, BRAZIL
Veronika V. Tarnovskaya, Lund University, SWEDEN
Gabriele Troilo, Bocconi, ITALY

The publication of a paper in GBC Conference Proceedings reflects the quality of the work of the authors, reviewers and editors. If any stakeholder involved in paper publication has doubts about what to do and how to proceed, below are presented guidelines to follow.

For authors
Authors should conduct their research (from research idea to publication) in line with best practices and codes characteristic for scientific work. Authors are responsible for ensuring that their manuscripts submitted for the conference are ethically prepared and submitted. This means that:

all submitted papers must represent original work of authors (if another authors’ text if used, it should be properly cited)
authors should avoid auto-plagiarism
papers submitted for the conference and inclusion in conference proceedings should not be submitted or published in any other journal / conference proceedings in any language
people listed as authors should be only those which contribution is substantial for the paper
in reporting research results, authors should be ethical
a paper should contain enough details and references to permit others to replicate the research
if an author discovers a significant error or inaccuracy in his / her own published paper, it is the author’s obligation to promptly notify conference proceedings editor and to work with the editor to retract or correct the paper
proper acknowledgment of any who financially helped in preparation of any part of a paper (from research to editing) should be written

For reviewers
Reviewers assist conference proceedings editor in making decisions about papers’ acceptance / rejection and through the editorial communications with the author may also assist the author in improving the paper. Therefore, reviewers must follow the below mentioned guidelines:

if reviewer become aware of author’s identity, he / she should immediately report that to conference proceedings editor
reviewers should maintain their objectivity during the review process and not discuss reviewed paper with anyone (any manuscripts received for the review must be treated as confidential documents)
reviewers should review only those papers for which they feel competent
reviewers should express their views clearly with supporting arguments
if a reviewer suggests that an author includes citations to the reviewer’s (or his / her coauthors’) work, that must be for scientific reasons and not with the intention of increasing the reviewer’s citation and paper visibility

For editors
The conference proceedings editor is solely and independently responsible for making decision which of the papers submitted to the conference should be published. To accomplish that, one should always keep in mind the following:

editor must protect authors’ and reviewers’ identities
editor must ensure that the peer review process is fair, unbiased and timely (editor should select reviewers who have suitable expertise in the relevant field, taking account of the need for appropriate, inclusive and diverse representation, and at the same time avoiding any conflict of interest)
editor should exclude him/her-self from considering submission in which they have conflict of interest
all submitted papers should be evaluated for their scientific content without regard to race, gender, sexual orientation, ethnicity, religion etc. of the authors.
editor should remain objective throughout whole process and provide platform that is ethical and equal to anyone
editor must protect the confidentiality of all material submitted to the conference and all communications with reviewers and authors
editor must not be included in decisions about papers which he/she has written him/herself or have been written by family members or colleagues

Review process
All papers submitted for Global Business Conference are going through double blind review process. Reviewers are from academic circles (usually university professors or scientists working in research institutes). If both reviews are positive then the paper is accepted for presentation at the conference and publication in the proceedings. If both reviews are negative then the paper is rejected. If one review is positive and the other one is negative, then we will send the paper to the third reviewer for a final decision.

Copyright
Innovation Institute is a GBC conference proceedings publisher and it holds all rights of the publication including the right of reproduction in whole or in part in any form.

Coming soon...

Zagreb Tourist Board

Croatian National Tourist Board

Innovation Institute is a non-profit organization aiming to promote innovation, defined in a broad sense as any novel and meaningful approach and/or activity. It provides inspiration, resources and infrastructure for members and associates to facilitate knowledge development and upbringing of innovative sources of competitive advantage in the global market. Its goal is to connect and build closer relations between academics and practitioners from different countries in order to enable them to be exposed to the most recent advancements in theory and in practice.

Innovation Institute organizes numerous projects promoting integration of different perspectives: from different fields, from academics vs. practice, from different contexts. Some of these projects include:

- Global Business Conference (Summer and Winter), which provides a platform for scholars from different countries and disciplines to address the burning issues of today for a better tomorrow.
- Advanced Program in Business, which welcomes top world scholars from Harvard, Stanford, Wharton, Bocconi, INSEAD, London Business School, Duke University, Northwestern University, GATech for an executive program for top scholars and managers.
- Intrapreneurship Academy is a program for young employees – talents – who have been identified by employers as leaders of company’s future. The goal of this program is to develop these talents into intrapreneurs (i.e. corporate entrepreneurs) capable of continuously creating great value for the company.
- Leadership Program is a middle management development program focused on maximizing on their simultaneous roles of being a leader and a follower, as well as a strategic and operational decision-maker
- Talks, events and conferences - in order to challenge existing social, business, industry, market and academic dogmas we organize talks, panels, round-table discussions and conferences which provide inspiring insights to diverse stakeholders. The goal is to train the mind by inspiring passion and engagement and explore new ingenious perspectives that will (re)shape the competitive landscape of the future

Jointly with Innovation Institute, 16^th Annual GBC 2025 is co-organized by Innovation Center – focused on growth opportunities in business and economics.

To contact us please use e-mail address is office@gbcsummer.com.

Q: How long does Global Business Conference exist?
A: This is 16^th Annual Global Business Conference! First GBC was held in 2010.

Q: Will there be Conference Proceedings?
A: Yes!

Q: Will Conference Proceedings have ISSN?
A: Yes, Conference Proceedings will have ISSN 1848-2252

Q: Can I participate as on-line presenter?
A: Yes, for those participants who will not be able to travel, we will enable participation via one of the on-line platforms.

Q: May I submit a conceptual paper, without empirical data?
A: Yes.

Q: Can I submit only an abstract and participate at the conference?
A: Yes, you can submit only an abstract and if accepted you can participate at the conference and present your ideas.

Q: Is it possible that only an abstract is published and not the full paper?
A: Yes. If your paper is accepted, you can decide whether you want to publish full paper or only an abstract. Abstracts will be published in the Book of Abstracts and full papers in Conference Proceedings.

Q: Can my co-authors register as accompanying persons?
A: No. All authors must register as participants and pay full conference fee. Accompanying person registration is intended for participants’ significant other/children/friend who will not participate at the conference but only at social events.

Q: In which format should I submit my paper?
A: In word format (.doc and .docx extension).

Q: Can I submit more than one paper?
A: You can submit a maximum of two papers, but for each paper at least one (different) author must register for the conference and pay conference fee.

Q: Will some of the papers be invited for publishing in scientific journals?
A: Yes, selected papers will be invited for publishing in partner journals (see more Publication Opportunities).

Q: Is it possible to present my accepted paper on the day and time of my choice?
A: Our priority is to organize papers in sessions that treat similar subjects.

Q: Will I receive some kind of certificate?
A: Yes, all participants will receive Certificate of Attendance at 16^th Annual GBC 2025.

Q: Can an accompanying person attend the conference?
A: An accompanying person cannot participate in the academic program. She/He may attend only social events.

Q: I would like to participate in the conference for a day only, is there a special rate?
A: The conference fees published on the website are the ones that we offer to all delegates. GBC does not offer a daily rate.

Q: Could you please tell me if the accommodation and traveling costs are included in the conference fee?
A: No, conference fee does not include accommodation nor traveling costs.

Dear participants!

It gives me great pleasure, on behalf of Program and Organizing Committee and in my own name, to invite you to participate at the 12^th Annual Global Business Conference 2021 which will be held in Croatia (September 22^nd– 25^th, 2021).

This conference is intended for academics and practitioners to meet and exchange ideas on developing key business insights which help explain and/or prescribe business actions in order to drive value creation. We welcome a diverse set of contributions: from those which are in an idea stage to those that are fully developed manuscripts. We also welcome different formats for publication: from abstracts, which indicate the direction, to full papers. Conference proceedings (with ISSN) will be published by Innovation Institute.

Based on our previous summer and winter conferences, I am sure that this conference will be a great success providing a wide array of contributions with diverse interests.

12^th Annual GBC 2021 will be held in Zagreb (capital and the largest city of the Republic of Croatia). The last day of the conference is traditionally reserved for a conference trip. If it will be possible with regard to Covid-19, we will visit Plitvice Lakes National Park which are on UNESCO World Heritage list. We will do our best to make your stay at the conference as pleasant as possible so you can focus on your work and experience the wonders of Zagreb.

Hopefully, until the time of the conference, Covid-19 pandemic will come to an end and everybody will be able to travel. However, for those who will not be able to attend the conference in person in Zagreb, we will enable on-line presentation and participation.

We are looking forward to welcoming you for 12^th Annual Global Business Conference 2021.

Sincerely,

Filip Vrhovnik
Organizing Committee Chair
Innovation Institute

Disclaimer: In case of an unfavorable local situation caused by the COVID-19 pandemic, the conference will be shifted to an online environment.

Doing Business in Post Pandemic World

When Covid-19 appeared, no one expected it to grow into a pandemic which will change business fundamentally. In less than a year, some industries have come to the brink of collapse, while others have experienced growth. Any crisis can be defined as a shift of life and business paradigm in such a way that one or more assumptions are changed. In this way, a specific context for business decisions is made, which is based on a significantly changed logic from the one to which the existing system is accustomed. Global Business Conference 2021 focuses on proposing solutions for doing business in the post-pandemic world by understanding and (re)defining the logic of the economy and society in general and changing a business in a way that creates the greatest value in the new business logic. We invite contributions that can propose new business paradigms for multiple perspectives and multiple contexts – for doing business in ‘new normal’.

We welcome diverse contributions: conceptual and empirical; abstracts and full papers; research in early stages and fully completed papers. All submissions will be arranged in the five tracks (Economics, Finance and Accounting, Management, Marketing, Tourism). List is just indicative but not exhaustive – so we welcome also ideas that are not covered by our suggestions.

Please click here to download call for papers in PDF.

We are pleased to inform you that selected papers will be offered an opportunity to be published in our partner journals. For the 12^th Annual Global Business Conference 2021 partner journals are:

MARKET – indexed in: Web of Science, Scopus, Ebsco, EconLit, ProQuest ABI/INFORM, CEEOL, RePEc, Index Copernicus, Cite Factor, ERIH PLUS, Cabell’s International and others. More information on the journal can be found here.
ZIREB – indexed in: Web of Science, Econlit, RePEc and others. More information on the journal can be found here.
MANAGEMENT - Journal of Contemporary Management Issues – indexed in: Web of Science, Econlit, Scopus, ProQuest, Ebsco, ERIH PLUS, Index Copernicus. More information on the journal can be found here.

Academic / Program Committee members are:

Goran Vlašić, University of Zagreb, CROATIA (Program Committee Co-Chair)
Zoran Krupka, University of Zagreb, CROATIA (Program Committee Co-Chair)
Amaryllis Audenaert, University of Antwerpen, BELGIUM
Monika Bédiová, Mendel University in Brno, CZECH REPUBLIC
Mária Bláhová, University of Economics in Bratislava, SLOVAKIA
Carlos Burcio, ISCTE-IUL, PORTUGAL
Ronel Du Preez, Stellenbosch University, SOUTH AFRICA
Joe Hair, University of South Alabama, USA
Bradley Kalgovas, University of New South Wales, AUSTRALIA
Daniela Martinez Laureiro, ETH Zurich, SWITZERLAND
Jürgen Moormann, Frankfurt School of Finance & Management, GERMANY
Pat Obi, Purdue University Northwest, USA
Iwona Otola, Czestochowa University of Technology, POLAND
Jurica Pavičić, University of Zagreb, CROATIA
Norman Peng, Glasgow Caledonian University, UK
Cristina Helena Pinto de Mello, ESPM, BRAZIL
Aušra Repečkienė, Kaunas University of Technology, LITHUANIA
Mario Situm, University of Applied Sciences Kufstein, AUSTRIA
Veronika V. Tarnovskaya, Lund University, SWEDEN
Gabriele Troilo, Bocconi, ITALY

all submitted papers must represent original work of authors (if another authors’ text if used, it should be properly cited)
authors should avoid auto-plagiarism
papers submitted for the conference and inclusion in conference proceedings should not be submitted or published in any other journal / conference proceedings in any language
people listed as authors should be only those which contribution is substantial for the paper
in reporting research results, authors should be ethical
a paper should contain enough details and references to permit others to replicate the research
if an author discovers a significant error or inaccuracy in his / her own published paper, it is the author’s obligation to promptly notify conference proceedings editor and to work with the editor to retract or correct the paper
proper acknowledgment of any who financially helped in preparation of any part of a paper (from research to editing) should be written

if reviewer become aware of author’s identity, he / she should immediately report that to conference proceedings editor
reviewers should maintain their objectivity during the review process and not discuss reviewed paper with anyone (any manuscripts received for the review must be treated as confidential documents)
reviewers should review only those papers for which they feel competent
reviewers should express their views clearly with supporting arguments
if a reviewer suggests that an author includes citations to the reviewer’s (or his / her coauthors’) work, that must be for scientific reasons and not with the intention of increasing the reviewer’s citation and paper visibility

editor must protect authors’ and reviewers’ identities
editor must ensure that the peer review process is fair, unbiased and timely (editor should select reviewers who have suitable expertise in the relevant field, taking account of the need for appropriate, inclusive and diverse representation, and at the same time avoiding any conflict of interest)
editor should exclude him/her-self from considering submission in which they have conflict of interest
all submitted papers should be evaluated for their scientific content without regard to race, gender, sexual orientation, ethnicity, religion etc. of the authors.
editor should remain objective throughout whole process and provide platform that is ethical and equal to anyone
editor must protect the confidentiality of all material submitted to the conference and all communications with reviewers and authors
editor must not be included in decisions about papers which he/she has written him/herself or have been written by family members or colleagues

Copyright
Innovation Institute is a GBC conference proceedings publisher and it holds all rights of the publication including the right of reproduction in whole or in part in any form.

12^th Annual Global Business Conference 2021 will be held in:

The Westin Zagreb
Ulica Izidora Kršnjavoga 1, 10000 Zagreb, Croatia
Phone: 00385 1 489 2000
E-mail: westin.zagreb@westinzagreb.com
Web site: www.hotelwestinzagreb.com

Zagreb Tourist Board

Croatian National Tourist Board

- Global Business Conference (Summer and Winter), which provides a platform for scholars from different countries and disciplines to address the burning issues of today for a better tomorrow.
- Advanced Program in Business, which welcomes top world scholars from Harvard, Stanford, Wharton, Bocconi, INSEAD, London Business School, Duke University, Northwestern University, GATech for an executive program for top scholars and managers.
- Intrapreneurship Academy is a program for young employees – talents – who have been identified by employers as leaders of company’s future. The goal of this program is to develop these talents into intrapreneurs (i.e. corporate entrepreneurs) capable of continuously creating great value for the company.
- Leadership Program is a middle management development program focused on maximizing on their simultaneous roles of being a leader and a follower, as well as a strategic and operational decision-maker
- Talks, events and conferences - in order to challenge existing social, business, industry, market and academic dogmas we organize talks, panels, round-table discussions and conferences which provide inspiring insights to diverse stakeholders. The goal is to train the mind by inspiring passion and engagement and explore new ingenious perspectives that will (re)shape the competitive landscape of the future

Jointly with Innovation Institute, 12^th Annual GBC 2021 is co-organized by Innovation Center – focused on growth opportunities in business and economics.

To contact us please use e-mail address is office@gbcsummer.com.

Q: How long does Global Business Conference exist?
A: This is 12^th Annual Global Business Conference! First GBC was held in 2010.

Q: Will there be Conference Proceedings?
A: Yes!

Q: Will Conference Proceedings have ISSN?
A: Yes, Conference Proceedings will have ISSN 1848-2252

Q: Can I participate as on-line presenter?
A: Yes. Due to Covid-19 pandemic, we will enable for those participants who will not be able to travel, participation via one of the on-line platforms.

Q: May I submit a conceptual paper, without empirical data?
A: Yes.

Q: Can I submit only an abstract and participate at the conference?
A: Yes, you can submit only an abstract and if accepted you can participate at the conference and present your ideas.

Q: Is it possible that only an abstract is published and not the full paper?
A: Yes. If your paper is accepted, you can decide whether you want to publish full paper or only an abstract. Abstracts will be published in the Book of abstracts and full papers in Conference Proceedings.

Q: In which format should I submit my paper?
A: In word format (.doc and .docx extension).

Q: Can I submit more than one paper?
A: You can submit a maximum of two papers, but for each paper at least one (different) author must register for the conference and pay conference fee.

Q: Will some of the papers be invited for publishing in scientific journals?
A: Yes, selected papers will be invited for publishing in partner journals.

Q: Is it possible to present my accepted paper on the day and time of my choice?
A: Our priority is to organize papers in sessions that treat similar subjects.

Q: Will I receive some kind of certificate?
A: Yes, all participants will receive Certificate of Attendance at 12^th Annual GBC 2021.

Q: Can an accompanying person attend the conference?
A: An accompanying person cannot participate in the academic program. She/He may attend only social events.

Q: Could you please tell me if the accommodation and traveling costs are included in the conference fee?
A: No, conference fee does not include accommodation nor traveling costs.

16^th ANNUAL GLOBAL BUSINESS CONFERENCE

Zagreb (Croatia), September 24^th– 27^th, 2025

Call for Papers

Paper Submission

Conference Program

Contact Us

Disclaimer: In case of an unfavorable local situation caused by the COVID-19 pandemic, the conference will be shifted to an online environment.

office@gbcsummer.com

This website uses cookies to ensure you get the best experience on our website.

16th ANNUAL GLOBAL BUSINESS CONFERENCE

Zagreb (Croatia), September 24th– 27th, 2025

Call for Papers

Paper Submission

Conference Program

Contact Us

Disclaimer: In case of an unfavorable local situation caused by the COVID-19 pandemic, the conference will be shifted to an online environment.

office@gbcsummer.com

This website uses cookies to ensure you get the best experience on our website.

16^th ANNUAL GLOBAL BUSINESS CONFERENCE

Zagreb (Croatia), September 24^th– 27^th, 2025